/* ============================================================
   SONORO BLOG · editorial concept v1
   Register: brand · Theme: light · Color strategy: restrained
   (gradient only in acentos: rule superior, subrayado eyebrow,
   pull-quote, cta, hover de link)
   ============================================================ */

:root {
  /* Brand */
  --gradient-brand: linear-gradient(90deg,
    oklch(76% 0.18 55),
    oklch(68% 0.24 20),
    oklch(58% 0.30 355),
    oklch(50% 0.31 328)
  );
  --color-pink:    oklch(55% 0.30 350);
  --color-orange:  oklch(75% 0.19 55);
  --color-magenta: oklch(50% 0.31 328);

  /* Neutrals tinted toward pink */
  --color-ink:        oklch(18% 0.012 330);
  --color-body:       oklch(32% 0.010 330);
  --color-muted:      oklch(52% 0.008 330);
  --color-hairline:   oklch(90% 0.006 330);
  --color-surface:    oklch(97% 0.004 330);
  --color-background: oklch(99% 0.003 330);

  /* Type */
  --font: 'Montserrat', system-ui, sans-serif;

  /* Motion */
  --ease: cubic-bezier(0.25, 1, 0.5, 1);
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font);
  font-weight: 400;
  color: var(--color-body);
  background: var(--color-background);
  line-height: 1.6;
  font-feature-settings: "ss01", "kern";
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

::selection { background: oklch(55% 0.30 350 / 0.25); color: var(--color-ink); }

/* ============================================================
   Top bar — reglita fina, no un "navbar SaaS"
   ============================================================ */
.topbar {
  border-top: 3px solid transparent;
  border-image: var(--gradient-brand) 1;
  background: var(--color-background);
}
.topbar-inner {
  max-width: 1240px;
  margin: 0 auto;
  padding: 24px 40px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 40px;
}
.brand {
  font-weight: 900;
  font-size: 26px;
  letter-spacing: 0.01em;
  color: var(--color-ink);
  text-decoration: none;
}
.brand .dot { color: var(--color-pink); }
.topbar nav {
  display: flex;
  align-items: center;
  gap: 10px;
}
.topbar nav a {
  color: var(--color-pink);
  text-decoration: none;
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding: 10px 20px;
  border: 1.5px solid oklch(55% 0.30 350 / 0.35);
  border-radius: 999px;
  background: oklch(55% 0.30 350 / 0.06);
  transition: background var(--ease) 180ms, color var(--ease) 180ms, border-color var(--ease) 180ms, transform var(--ease) 180ms;
}
.topbar nav a:hover {
  color: #fff;
  background: var(--color-pink);
  border-color: var(--color-pink);
  transform: translateY(-1px);
}
.topbar nav a.cta {
  color: #fff;
  background: var(--gradient-brand);
  border-color: transparent;
}
.topbar nav a.cta:hover {
  filter: brightness(1.08);
  transform: translateY(-1px);
}

/* ============================================================
   Article shell — grid asimétrico, no columna centrada
   Columna de lectura + columna ancha para imágenes
   ============================================================ */
article {
  max-width: 1240px;
  margin: 0 auto;
  padding: 0 40px 120px;
}

/* ============================================================
   HERO — editorial, imagen a la derecha en desktop
   ============================================================ */
.hero {
  padding: 96px 0 64px;
  border-bottom: 1px solid var(--color-hairline);
}

.hero-text {
  max-width: 780px;
}

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--color-muted);
  margin-bottom: 40px;
}
.eyebrow::before {
  content: "";
  width: 32px;
  height: 2px;
  background: var(--gradient-brand);
  display: inline-block;
}

h1 {
  font-family: var(--font);
  font-weight: 900;
  font-size: clamp(44px, 6vw, 76px);
  line-height: 0.98;
  letter-spacing: -0.025em;
  color: var(--color-ink);
  margin-bottom: 32px;
}

.deck {
  font-size: 20px;
  line-height: 1.5;
  color: var(--color-body);
  max-width: 54ch;
  font-weight: 400;
}
.deck strong,
.mark {
  font-weight: 700;
  color: var(--color-ink);
  background: linear-gradient(180deg, transparent 62%, oklch(75% 0.19 55 / 0.28) 62%);
  padding: 0 2px;
}
.mark--pink {
  background: linear-gradient(180deg, transparent 62%, oklch(55% 0.30 350 / 0.22) 62%);
}

.byline {
  display: flex;
  gap: 24px;
  margin-top: 40px;
  padding-top: 24px;
  border-top: 1px solid var(--color-hairline);
  font-size: 13px;
  color: var(--color-muted);
  font-weight: 500;
}
.byline .divider { color: var(--color-hairline); }
.byline strong { font-weight: 700; color: var(--color-ink); }

/* Hero image — imagen vertical del pool, contenida a la altura del bloque de texto */
.hero-figure {
  position: relative;
  align-self: end;
}
.hero-figure img {
  display: block;
  width: 100%;
  height: auto;
  max-height: 560px;
  object-fit: cover;
  object-position: top;
  border-radius: 2px;
}
.hero-figure figcaption {
  position: absolute;
  bottom: -28px;
  left: 0;
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--color-muted);
  font-weight: 600;
}

/* ============================================================
   Prose — la columna de lectura del post
   ============================================================ */
.prose {
  max-width: 680px;
  margin: 0;
  padding-top: 88px;
}

.prose p {
  font-size: 19px;
  line-height: 1.7;
  color: var(--color-body);
  margin-bottom: 28px;
  max-width: 68ch;
}
.prose p strong { color: var(--color-ink); font-weight: 700; }
.prose p a {
  color: var(--color-ink);
  text-decoration: underline;
  text-decoration-color: var(--color-pink);
  text-decoration-thickness: 2px;
  text-underline-offset: 4px;
}

/* Drop cap en el primer párrafo de la primera sección */
.prose > section:first-of-type > p:first-of-type::first-letter {
  font-size: 76px;
  font-weight: 900;
  float: left;
  line-height: 0.9;
  margin: 6px 12px 0 0;
  color: var(--color-ink);
}

/* Sección — H2 grande, no card, no fondo de color */
.prose section {
  margin-top: 88px;
  padding-top: 48px;
  border-top: 1px solid var(--color-hairline);
}
.prose section:first-of-type {
  margin-top: 0;
  padding-top: 0;
  border-top: none;
}

.section-index {
  display: block;
  font-family: var(--font);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.18em;
  color: var(--color-pink);
  margin-bottom: 24px;
  text-transform: uppercase;
}

.prose h2 {
  font-family: var(--font);
  font-weight: 900;
  font-size: clamp(30px, 3.4vw, 44px);
  line-height: 1.05;
  letter-spacing: -0.018em;
  color: var(--color-ink);
  margin-bottom: 36px;
  max-width: 20ch;
}

.prose h3 {
  font-family: var(--font);
  font-weight: 800;
  font-size: 22px;
  line-height: 1.25;
  color: var(--color-ink);
  margin: 40px 0 12px;
  letter-spacing: -0.005em;
}

/* ============================================================
   "De la campaña" — galería al cierre de cada sección
   Piezas verticales del pool, tratadas como artefactos del proyecto
   (no como ilustración inline del texto)
   ============================================================ */
.campaign {
  margin: 72px 0 24px;
  /* Vive dentro de la columna de lectura; 2 verticales encajan cómodo a ~320px */
}
.campaign-head {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 24px;
  padding-bottom: 20px;
  margin-bottom: 32px;
  border-bottom: 1px solid var(--color-hairline);
}
.campaign-head .label {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--color-ink);
}
.campaign-head .meta {
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--color-muted);
  font-weight: 600;
}
.campaign-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 32px;
  align-items: start;
}
.campaign-grid figure {
  margin: 0;
}
.campaign-grid img {
  display: block;
  width: 100%;
  height: auto;
  /* Verticales del pool: dejamos su proporción real; sin recorte */
  background: var(--color-surface);
  border-radius: 2px;
}
.campaign-grid figcaption {
  margin-top: 14px;
  font-size: 12px;
  line-height: 1.5;
  color: var(--color-muted);
  letter-spacing: 0.03em;
}
.campaign-grid figcaption b {
  color: var(--color-ink);
  font-weight: 700;
  display: block;
  margin-bottom: 2px;
  font-size: 13px;
  letter-spacing: 0;
}

/* Pull quote — cita fuerte tipográfica, no card ni comilla decorativa */
.pull {
  margin: 56px 0;
  padding: 32px 0 32px 32px;
  border-left: 2px solid var(--color-pink);
  font-size: 26px;
  line-height: 1.3;
  font-weight: 700;
  color: var(--color-ink);
  letter-spacing: -0.01em;
  max-width: 26ch;
}
.pull cite {
  display: block;
  margin-top: 20px;
  font-size: 13px;
  font-weight: 600;
  font-style: normal;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--color-muted);
}

/* Lista de mitos — numerales colgantes grandes, sin cards ni iconos */
.myths { list-style: none; margin: 48px 0 24px; padding: 0; counter-reset: myth; }
.myths > li {
  display: grid;
  grid-template-columns: 96px 1fr;
  gap: 24px;
  padding: 40px 0;
  border-top: 1px solid var(--color-hairline);
  counter-increment: myth;
}
.myths > li:last-child { border-bottom: 1px solid var(--color-hairline); }
.myths > li::before {
  content: counter(myth, decimal-leading-zero);
  font-weight: 900;
  font-size: 56px;
  line-height: 0.9;
  color: var(--color-ink);
  letter-spacing: -0.03em;
  align-self: start;
}
.myths h3 { margin-top: 0; margin-bottom: 10px; }
.myths .myth-label {
  display: inline-block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--color-muted);
  margin-bottom: 8px;
}
.myths p { font-size: 17px; margin-bottom: 0; }

/* ============================================================
   Sectores — definición editorial, sin card grid genérico
   Un H3 + eyebrow por sector, separados por hairlines
   ============================================================ */
.sectors { list-style: none; margin: 40px 0; padding: 0; }
.sectors > li {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 40px;
  padding: 36px 0;
  border-top: 1px solid var(--color-hairline);
  align-items: baseline;
}
.sectors > li:last-child { border-bottom: 1px solid var(--color-hairline); }
.sectors .sector-name {
  font-weight: 900;
  font-size: 18px;
  line-height: 1.15;
  letter-spacing: -0.01em;
  color: var(--color-ink);
  text-transform: none;
}
.sectors .sector-name small {
  display: block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--color-pink);
  margin-bottom: 6px;
}
.sectors p { font-size: 17px; margin-bottom: 8px; }
.sectors .examples {
  font-size: 13px;
  color: var(--color-muted);
  line-height: 1.6;
  margin-top: 6px;
}
.sectors .examples b { color: var(--color-ink); font-weight: 700; margin-right: 6px; letter-spacing: 0.02em; }

/* ============================================================
   Componentes / Steps — misma familia que .myths pero variantes
   ============================================================ */
.components, .steps { list-style: none; margin: 40px 0; padding: 0; counter-reset: step; }
.components > li, .steps > li {
  display: grid;
  grid-template-columns: 72px 1fr;
  gap: 24px;
  padding: 28px 0;
  border-top: 1px solid var(--color-hairline);
  counter-increment: step;
}
.components > li:last-child, .steps > li:last-child { border-bottom: 1px solid var(--color-hairline); }
.components > li::before, .steps > li::before {
  content: counter(step);
  font-weight: 900;
  font-size: 38px;
  line-height: 0.9;
  color: var(--color-pink);
  letter-spacing: -0.02em;
}
.components h3, .steps h3 { margin-top: 0; margin-bottom: 8px; font-size: 20px; }
.components p, .steps p { font-size: 17px; margin-bottom: 0; }

/* ============================================================
   FAQ — pregunta/respuesta editorial, sin acordeón visual pesado
   ============================================================ */
.faq { margin: 40px 0; }
.faq details {
  border-top: 1px solid var(--color-hairline);
  padding: 24px 0;
}
.faq details:last-of-type { border-bottom: 1px solid var(--color-hairline); }
.faq summary {
  cursor: pointer;
  font-weight: 700;
  font-size: 19px;
  color: var(--color-ink);
  letter-spacing: -0.005em;
  line-height: 1.35;
  list-style: none;
  display: flex;
  justify-content: space-between;
  gap: 24px;
  align-items: start;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+";
  font-weight: 400;
  font-size: 28px;
  color: var(--color-pink);
  line-height: 1;
  transition: transform 200ms var(--ease);
  flex-shrink: 0;
}
.faq details[open] summary::after { content: "−"; }
.faq details p {
  font-size: 17px;
  line-height: 1.65;
  color: var(--color-body);
  margin: 16px 0 0;
  padding-right: 40px;
}

/* ============================================================
   Final CTA — más presencia que el intermedio, ancla al post
   ============================================================ */
.cta-final {
  margin: 96px 0 0;
  padding: 64px 0 24px;
  border-top: 4px solid transparent;
  border-image: var(--gradient-brand) 1;
}
.cta-final .kicker {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--color-pink);
  margin-bottom: 20px;
}
.cta-final h2 {
  font-size: clamp(32px, 4vw, 52px);
  line-height: 1.02;
  letter-spacing: -0.02em;
  color: var(--color-ink);
  margin-bottom: 28px;
  max-width: 18ch;
  font-weight: 900;
}
.cta-final p {
  font-size: 19px;
  line-height: 1.6;
  color: var(--color-body);
  max-width: 55ch;
  margin-bottom: 36px;
}

/* CTA in-flow — no botón enorme centrado; anclaje horizontal a la izquierda */
.cta-block {
  margin: 88px 0 24px;
  padding: 40px 0 0;
  border-top: 3px solid transparent;
  border-image: var(--gradient-brand) 1;
}
.cta-block .cta-label {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--color-muted);
  margin-bottom: 14px;
}
.cta-block .cta-line {
  font-size: 28px;
  line-height: 1.25;
  font-weight: 800;
  color: var(--color-ink);
  letter-spacing: -0.012em;
  margin-bottom: 28px;
  max-width: 22ch;
}
.wa-link {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  padding: 16px 28px 16px 24px;
  background: var(--color-ink);
  color: var(--color-background);
  text-decoration: none;
  font-weight: 700;
  font-size: 14px;
  letter-spacing: 0.05em;
  border-radius: 999px;
  transition: transform var(--ease) 200ms, background var(--ease) 200ms;
}
.wa-link:hover {
  background: var(--color-pink);
  transform: translateY(-1px);
}
.wa-link .arrow {
  font-family: var(--font);
  font-weight: 400;
  font-size: 18px;
  line-height: 1;
}

/* ============================================================
   Index — lista de posts
   ============================================================ */
.index-hero {
  max-width: 1240px;
  margin: 0 auto;
  padding: 96px 40px 64px;
  border-bottom: 1px solid var(--color-hairline);
}
.index-hero h1 {
  font-size: clamp(48px, 6vw, 84px);
  line-height: 0.98;
  letter-spacing: -0.03em;
  font-weight: 900;
  color: var(--color-ink);
  max-width: 14ch;
  margin-bottom: 32px;
}
.index-hero p {
  font-size: 20px;
  line-height: 1.5;
  color: var(--color-body);
  max-width: 60ch;
}
.post-list {
  max-width: 1240px;
  margin: 0 auto;
  padding: 56px 40px 120px;
}
.post-list article {
  display: grid;
  grid-template-columns: 140px 1fr 200px;
  gap: 40px;
  padding: 40px 0;
  border-top: 1px solid var(--color-hairline);
  align-items: baseline;
  max-width: none;
}
.post-list article:last-child { border-bottom: 1px solid var(--color-hairline); }
.post-list article:hover h3 { color: var(--color-pink); }
.post-list .num {
  font-weight: 900;
  font-size: 42px;
  line-height: 1;
  color: var(--color-ink);
  letter-spacing: -0.02em;
}
.post-list .body a { text-decoration: none; }
.post-list .cat {
  display: block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--color-pink);
  margin-bottom: 12px;
}
.post-list h3 {
  font-size: 26px;
  line-height: 1.2;
  font-weight: 800;
  color: var(--color-ink);
  letter-spacing: -0.012em;
  margin-bottom: 12px;
  transition: color 200ms var(--ease);
}
.post-list .deck {
  font-size: 16px;
  line-height: 1.55;
  color: var(--color-body);
  max-width: 60ch;
}
.post-list .meta {
  font-size: 12px;
  color: var(--color-muted);
  letter-spacing: 0.05em;
  text-align: right;
  line-height: 1.6;
}
.post-list .meta b { display: block; font-weight: 700; color: var(--color-ink); letter-spacing: 0.02em; }
@media (max-width: 900px) {
  .post-list article { grid-template-columns: 60px 1fr; }
  .post-list .num { font-size: 28px; }
  .post-list .meta { grid-column: 1 / -1; text-align: left; margin-top: 8px; }
}

/* ============================================================
   Responsive — móvil primero, colapsa grids en <900px
   ============================================================ */
@media (max-width: 640px) {
  .campaign-grid { grid-template-columns: 1fr; gap: 24px; }
  .campaign-grid img { max-width: 340px; margin: 0 auto; }
}

@media (max-width: 900px) {
  .topbar-inner { padding: 16px 20px; flex-wrap: wrap; gap: 16px; }
  .topbar nav { gap: 8px; flex-wrap: wrap; }
  .topbar nav a { padding: 8px 14px; font-size: 12px; }
  article { padding: 0 20px 80px; }

  .hero {
    grid-template-columns: 1fr;
    gap: 40px;
    padding: 48px 0;
  }
  .hero-figure { order: -1; }
  .hero-figure img { max-height: 420px; }

  .prose { padding-top: 56px; }
  .prose section { margin-top: 56px; padding-top: 32px; }

  .figure-inline {
    grid-template-columns: 1fr;
    gap: 20px;
  }
  .figure-inline img { max-width: 300px; margin: 0 auto; }

  .myths > li { grid-template-columns: 64px 1fr; gap: 16px; padding: 28px 0; }
  .myths > li::before { font-size: 40px; }

  .pull { font-size: 22px; padding-left: 20px; }
}